串流龍頭Netflix十年來首見用戶流失 Netflix is losing subscribers

Netflix lost 200,000 subscribers in its first quarter. This marks the first time Netflix has lost subscribers during a quarter in 10 years. Netflix attributed its subscriber loss to a number of factors, including password sharing among households and increased competition from other emerging streaming services. Some macroeconomic factors include increased inflation and Russia’s invasion of Ukraine, which prompted Netflix to shut down its service in Russia.

To compete with traditional cable and broadcast TV and other streaming services, Netflix may need to adopt some measures that made traditional media companies successful, such as theatrical distribution, advertising-supported subscription services and consumer products.

友善讓你懂 │ 解說:

 
串流龍頭Netflix 在2022年第一季度流失了20萬個訂戶,這是Netflix近10年來第一次在用戶數量出現負成長。Netflix 將用戶流失的問題,歸因於多種因素,包括密碼共享,以及其他新興串流平台服務的競爭越來越激烈。此外,也包括一些巨觀經濟因素,例如通貨膨脹加劇,和俄羅斯入侵烏克蘭,讓Netflix關閉了在俄羅斯的服務。

為了與傳統的有線電視與其他串流媒體服務競爭,Netflix 可能需要採取一些讓傳統媒體公司成功的方式,例如戲院發行、加入廣告的訂閱服務,或推出周邊產品等。

輕鬆帶著走 │ 學習:

 
Attribute意思就是「把…歸因於…」;「認為…由…產生」、「認為…是…所為」,後面加to接受詞。例句:
The doctors have attributed the cause of the illness to an unknown virus.
醫生們認為這種疾病是由一種未知的病毒引起。
To what do you attribute this delay?
你認為造成這次延誤的原因是甚麼?

也可以指「將(某種特質)歸屬於(某人);認為(某人)有(某種特性)」
例句:
I wouldn’t dream of attributing such a lack of judgment to you.
我做夢也想不到你會如此缺乏判斷力。

本篇其他相關單字,介紹如下:

  • Subscriber (n.) 訂戶
  • Quarter (n.) 季度
  • Macroeconomic (adj.) 巨觀經濟的
  • Prompt (v.) 促使
  • Distribution (n.) 發行
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