2024.12.16
在全球消費市場中,「黑色星期五」與「雙十二」已成為不可忽視的購物狂歡節日。它們既反映了不同文化的購物習慣,又揭示了商家如何運用心理學影響消費行為。本文將探討這些節日的由來,剖析行銷策略的核心原理,並比較東西方購物文化的異同與其對全球經濟的影響。In the global consumer market, Black Friday and Double 12 have become unmissable shopping festivals. They reflect distinct cultural shopping habits and reveal how businesses utilize psychology to influence consumer behavior. This article explores their origins, analyzes key marketing strategies, and compares Eastern and Western shopping cultures